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Case Study
Many beachgoers struggle with finding aesthetically pleasing, exclusive, and well-reviewed beach experiences. Standard apps don’t cater to the trendy, upscale, Instagram-worthy lifestyle many modern beach lovers seek.
Boujee Beachin’ aims to provide curated, premium beach experience discovery with features like reservations, fashion tips, and local recommendations.
Create Qatar's most luxurious ride-booking app with a smooth, stylish, and safe user experience.
Simplify ride booking with an elegant UI, fast navigation, car previews, and real-time tracking.
Build user trust with features like chauffeur info, elite car options, and premium support.
Deliver a top-tier support experience to enhance user satisfaction and reliability.
Create a clean, intuitive, and visually aesthetic interface that prioritizes user experience and ease of navigation.
Design a simple yet efficient beach reservation system that enables quick planning with minimal steps.
Allow users to upload photos, write reviews, and engage with a like-minded beachgoer community.
Present beach content tailored to users' lifestyle preferences, including luxury, aesthetics, and social relevance.
Offer fashion and beachwear recommendations aligned with trends, trip types, and destination vibes.
Use imagery, animations, and transitions to convey luxury and create emotional resonance.
An overview of the initial wireframes created during the design process:
Age Group: 20–35 Years
Primary Users: Beach Tourists
Frequent Travelers
Vacation Planners
Briefly explain the main design challenges faced during the process:
Keeping the design boujee but still very user-friendly
Ensuring a premium look without affecting loading speed
Making the interface consistent across all devices
Maintaining visual balance with vibrant brand colors
Luxury Travel Enthusiast & Digital Marketer
| Age |
| Gender |
| Status |
| Education |
| Location |
| 29 |
| Male |
| Single |
| BA(Hons) |
| London |
James is a digital marketing professional with a passion for travel and content creation. On weekends and during holidays, he explores premium beach destinations with his partner and documents his trips through Instagram and his blog. He's always on the lookout for a stylish and seamless way to plan, book, and style every trip he takes. He dislikes clunky, boring apps and expects design to match his lifestyle.
Liked
Liked
React Native
Node.js
MongoDB
AWS
Stripe • G Pay
Boujee Beachin’ blends luxury travel and fashion into one clean, curated app. This project taught me how to balance premium aesthetics with practical UX, prioritize user needs, and improve design through testing and iteration. It was a valuable experience in designing for a modern, lifestyle-driven audience.
“I’ve tried a ton of travel apps, but Boujee Beachin’ stands out. It combines luxury beach discovery, outfit planning, and smooth booking — all in one clean interface. It saves me time and makes my trips look 10x better on social media!”
— James W., Digital Marketer & Travel Blogger
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