Case Study
Royal Ride began with a single realization: though Qatar was a country with the top transportation services, the digital experience was yet to be matched. Visitors in Doha, who are business people or VIP visitors, want to have a smooth, high-end and dependable experience when making a luxury ride. The popularity of reservation transfer system Qatar App keeps growing year after year, and the requests are to be addressed by the novel Qatar ride booking app.
Digitise the luxury chauffeur service of the brand, making it look luxurious, on the spot and comfortable, be it the pickup of a client at Doha Airport, a business meeting drop-off, or a VIP party transfer.
Hurry up the booking process allowing the user to book a ride in a matter of seconds. The layout helps to take quick actions, intelligent recommendations, and a reservation system that is natural and easy to use.
Implement a reliable functionality like tracking of riding orders and providing a safe online payment, approved chauffeurs, and full information of the fleet
The brand was using manual bookings as the primary source of booking before the appearance of the app. This left a void to clients who are interested in having a fast,
In Qatar, the behavior of the users is diverse- the locals, expats, tourists and executives have varied expectations. The task was to come up with a globalized interface enabling multilingualism
The application was required to be more competitive as well, with quick load times, easy booking and more luxurious experience
Because it offers luxury cars, trained chauffeurs, and a premium ride experience.
Because Qatar's users expect fast, professional, and high-quality service.
Because elite users want to book rides quickly without any complexity.
Because users value safety, fare clarity, and detailed chauffeur information.
Because it delivers consistent, reliable, and high-class service every time.
This section highlights three core user personas that guided the design of Royal Ride. By understanding their goals and frustrations, we tailored the app experience to meet the unique needs of Qatar’s diverse riders.
Lifestyle & Events User
Age: 28
Marital status: Married
Occupation: Lifestyle & Events User
International Visitor
Age: 41
Marital status: Married
Occupation: International Visitor
Corporate Executive
Age: 39
Marital status: Single
Occupation: – Corporate Executive
All the design decisions were influenced by luxury. The interface has been designed as being inspired by car dashboards - minimal, sophisticated, and visual serene. All of this assists the user on accomplishing their task at a quicker and more certain rate.
This distinctive navigation style with its priority made on speed of access to the main functions: Book, Track, and Choose Vehicle.
Live vehicle tracking, driver information, ETA alerts and trip alerts that will guarantee maximum transparency.
Bilingual switch of English and Arabic with intelligible icons and readable designs across all user categories in Qatar.
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